Gower Street Analytics

predict your audience

Gower Street Analytics is an ambitious project to measurably improve the efficiency of the global theatrical market through advanced data science. We're partnering with exhibitors, distributors, and other key players to help films reach a bigger audience.

What do we do?

We help theatrical distribution and exhibition make data-driven dating and booking decisions.

Our bespoke systems are powered by a global theatrical forecast engine, created by our team of data scientists and monitored by our team of film analysts.

Distributors will benefit from a state-of-the-art Distribution Strategy system, while Exhibitors will be able to take advantage of our Booking Optimisation tool.


Who are we anyway?

Dimitrios Mitsinikos

Dimitrios Mitsinikos

Co-founder and Director

Dimitrios has over 15 years of industry experience through posts held at Nielsen EDI, UIP, and most recently Universal Pictures, where he served as VP International Research. While at Universal, Dimitrios led the theatrical distribution analytics team and spearheaded the development of the first big data project, from inception to deployment.

Matthew Eric Bassett

Matthew Eric Bassett

Co-founder and Director

Matthew Eric straddles the fence between the media industry and academia, having lead the first data science group at NBCUniversal International while holding posts as an Associated Faculty Member of the Frankfurt Big Data Lab at Goethe Universität in Germany and as a guest lecturer in the Data Science Masters program at the Barcelona Graduate School of Economics.


Hollywood meets Research

We combine our Hollywood industry experience with cutting-edge technology: functional programming, topological data analysis, and machine learning. The result is faster, more accurate information for better decisions in theatrical distribution and exhibition.

Our tech stack includes Racket, Ocaml, Haskell, Apache Storm, Mahoot, Spark, Lucene/Solr, and PostgreSQL.


Our news

18 October 2015
Gower Street Analytics partners with Rentrak to build new products for global movie market. Read the press release.

11-15 October 2015
Attending the ShowEast conference in Hollywood, Florida.

20-25 June 2015
Attending the CineEurope conference in Barcelona, Spain.


Let's get in touch.

We'd love to hear from you.