predict your audience

Gower Street Analytics is an ambitious project to measurably improve the efficiency of the global theatrical market through advanced data science. We're partnering with exhibitors, distributors, and other key players to help films reach a bigger audience.

What do we do?

We help theatrical distribution and exhibition make data-driven dating and booking decisions.

Through our partnership with comScore Movies (Rentrak), we have access to the world's most complete set of theatrical box office data. Our bespoke systems are powered by a global theatrical forecast engine, created by our team of data scientists and monitored by our team of film analysts.

Distributors will benefit from a state-of-the-art Distribution Strategy system, while Exhibitors will be able to take advantage of our Booking Optimisation tool.

Who are we anyway?

Dimitrios Mitsinikos

Co-founder and Director
Dimitrios has over 15 years of industry experience through posts held at Nielsen EDI, UIP, and most recently Universal Pictures, where he served as VP International Research. While at Universal, Dimitrios led the theatrical distribution analytics team and spearheaded the development of the first big data project, from inception to deployment.

Matthew Eric Bassett

Co-founder and Director
Matthew Eric straddles the fence between the media industry and academia, having lead the first data science group at NBCUniversal International while holding posts as an Associated Faculty Member of the Frankfurt Big Data Lab at Goethe Universität in Germany and as a guest lecturer in the Data Science Masters program at the Barcelona Graduate School of Economics.

Hollywood meets Research

We combine our Hollywood industry experience with cutting-edge technology: functional programming, topological data analysis, and machine learning. The result is faster, more accurate information for better decisions in theatrical distribution and exhibition.

Our news

  • 23 Sep 2016

    Gower St is presenting The Talent, The Date, The Box Office – How Data Can Drive Dating Decisions and More at the Big Data, Big Movies conference.
  • 12 Sep 2016

    Co-Founder Matthew Eric Bassett is on the panel Transforming the Big Screen with Big Data at IBC 2016.
  • 9-11 August 2016

    Attending the Film-Messe Trade Show in Cologne, Germany.
  • 20-23 June 2016

    Attending the CineEurope conference in Barcelona, Spain.
  • 11-15 April 2016

    Attending the CinemaCon conference in Las Vegas, Nevada.
  • 1 April 2016

    Gower Street Analytics releases the first trial version of FORECAST, a theatrical market simulation platform, powered by comScore Movies.
  • 26 February 2016

    Gower Street Analytics releases a Cross-Validation study of its latest theatrical market simulation model, demonstrating an average 10% increase in accuracy over simulated studio executive box office estimates. The report is available upon request.
  • 18 October 2015

    Gower Street Analytics partners with Rentrak to build new products for global movie market. Read the press release.
  • 11-15 October 2015

    Attending the ShowEast conference in Hollywood, Florida.
  • 20-25 June 2015

    Attending the CineEurope conference in Barcelona, Spain.

Let's get in touch.

We'd love to hear from you.